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You’ve come to the right place if you’re interested in communicating better with employees, customers and prospects. In this audio podcast, you’ll hear interviews and insights about topics that are important to people in the business of communicating. It might be writing, speaking, content marketing, social media, podcasting or something interesting in the news.

Within this site, you can listen to each episode right away using the player shown, or  download the file to listen later. If you want to be sure to catch every edition of the Trafcom News Podcast, subscribe through iTunes, RSS or even by email, with the handy links provided.

If you have questions about this podcast, feel free to comment. If you have an interesting communications story to share and you’d like to be a guest on the Trafcom News Podcast, please contact Donna Papacosta.


Trafcom News Podcast 130: The business of podcasting


book-coverIn this episode, Steve Lubetkin and I talk about the book we’re writing, The Business of Podcasting. Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting tells you about the business side of the craft: the best business models for making money (realistically!), how to position clients’ expertise through podcasting, how to find clients, legal reviews, IT pushback, and much more.

Do you have a question for Steve and me about the business of podcasting or the book itself? Add a comment here on the blog or use the Speakpipe feature on the right. Or email me at Donna AT trafcom DOT com. Be sure to sign up at the book website so you will be notified when it’s available.

Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.

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