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You’ve come to the right place if you’re interested in communicating better with employees, customers and prospects. In this audio podcast, you’ll hear interviews and insights about topics that are important to people in the business of communicating. It might be writing, speaking, content marketing, social media, podcasting or something interesting in the news.

Within this site, you can listen to each episode right away using the player shown, or  download the file to listen later. If you want to be sure to catch every edition of the Trafcom News Podcast, subscribe through iTunes, RSS or even by email, with the handy links provided.

If you have questions about this podcast, feel free to comment. If you have an interesting communications story to share and you’d like to be a guest on the Trafcom News Podcast, please contact Donna Papacosta.

 

Trafcom News Podcast 132: How to create and curate trusted content

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This is a short episode that I wanted to get to you before the Christmas season gets into full swing. Short but important, I think. Recently I attended an event hosted by CNW Group featuring keynote speaker Craig Silverman, who discussed how to create and curate trusted content.

Craig is founder and editor of Regret the Error, an award-winning site that tracks and reports on accuracy and media corrections. In December 2011, Regret the Error moved to the Poynter Institute, and he joined the organization as a member of its faculty. He is also a fellow with the Tow Center For Digital Journalism at Columbia University. His research focuses on how news organizations deal with rumors and unconfirmed information, and aims to identify best practices for how journalists can debunk misinformation.

Craig also runs a site I highly recommend you follow: Emergent, which is a real-time rumor tracker.

Craig has generously shared his slides from the CNW Group event. I encourage you to study this deck because it’s filled with essential tips, resources and links. The deck is embedded at the end of this post.

Craig Silverman

Craig Silverman speaking at CNW Group event on Nov. 19, 2014

Here are the show notes for this episode:
00:01 Welcome and intro; examples of recent rumors and hoaxes about Sarah Palin, Pope Francis and a millionaire high-school student in New York
02:48 About Craig Silverman
04:45 Craig’s talk focused on creating credible content, verifying digital content, quashing rumors.
05:25 Hallmarks of credible content: Is it human? Check provenance of information.
06:30 Principles of verification: check sources. Is it better to be first or be right?
06:55 Verify social media information too. How old is the account? Analyze friends, followers, content stream, reputed location and more. Check sources outside of social media. Corroborate.
07:30 Craig shares tips to verity visual information; refer to the slide deck for specifics
07:58 How to refute rumors that can damage brands; example of P&G in the 1980s
09:00 The next Hands-on Social Media Workshop in Toronto is on February 5, 2015 from 9:30 to 4:30 at the Centre for Social Innovation in Toronto. Use the discount code “podcast” to save 15%. The early bird price expires December 31.
09:50 On January 29 Mitch Joel is speaking at an IABC/Toronto event: A Culture of Change: How Brands Thrive in an Age of Efficiency. Here’s an interview with Mitch Joel.
10:20 Where to send comments; donna AT trafcom DOT com or comment on the Trafcom News Podcast page
11:01 Comment from David Guerra about Trafcom News Podcast 131
Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.