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You’ve come to the right place if you’re interested in communicating better with employees, customers and prospects. In this audio podcast, you’ll hear interviews and insights about topics that are important to people in the business of communicating. It might be writing, speaking, content marketing, social media, podcasting or something interesting in the news.

Within this site, you can listen to each episode right away using the player shown, or  download the file to listen later. If you want to be sure to catch every edition of the Trafcom News Podcast, subscribe through iTunes, RSS or even by email, with the handy links provided.

If you have questions about this podcast, feel free to comment. If you have an interesting communications story to share and you’d like to be a guest on the Trafcom News Podcast, please contact Donna Papacosta.


Trafcom News Podcast 131: Tips for new bloggers



I’ve been sharing blogging advice with my students at the University of Toronto, and I thought I’d include it in a podcast episode as well. Here are the show notes:

00:01 Welcome and introduction

03:12 Blog about a topic you’re passionate about and have some knowledge in.

03:49 Know what you want to accomplish with your blog.

04:23 Imagine who’s reading it. Who is your ideal reader?

04:43 Be sure your headlines are compelling.

05:15 Curate; refer to smart thinking by others.

05:46 Add multimedia.

06:06 Amplify your blog content with social media.

06:38 Check your stats but don’t obsess over them.

07:50 Engage with readers. Example of the Spin Sucks Blog.

09:05 Get the technology right.

09:38 Know your terminology.

10:11 Where to send comments; comment on the blog or email donna AT trafcom DOT com

10:25 Comments on Trafcom News Podcast episode 130, the conversation with Steve Lubetkin about our book, The Business of Podcasting.

Commenters are Dave Jackson  and Will Norman

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Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.
Photo copyright: bloomua / 123RF Stock Photo