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You’ve come to the right place if you’re interested in communicating better with employees, customers and prospects. In this audio podcast, you’ll hear interviews and insights about topics that are important to people in the business of communicating. It might be writing, speaking, content marketing, social media, podcasting or something interesting in the news.

Within this site, you can listen to each episode right away using the player shown, or  download the file to listen later. If you want to be sure to catch every edition of the Trafcom News Podcast, subscribe through iTunes, RSS or even by email, with the handy links provided.

If you have questions about this podcast, feel free to comment. If you have an interesting communications story to share and you’d like to be a guest on the Trafcom News Podcast, please contact Donna Papacosta.


Trafcom News Podcast 137: How to show your expertise

Carl Friesen

Carl Friesen

Amid all the marketing clutter out there, how do you show your expertise to clients and prospects? Well, there’s a lot we can learn from Carl Friesen, author of Your Firm’s Expertise Edge, among other books. In this 21-minute podcast, Carl and I discuss content marketing, creating niche content for particular audiences, the value of having a book (even in today’s social-media-savvy world), why we’re all driven by fear or greed, how you can work with a ghostwriter, and why blogging matters if you want people to know, like and trust you. Have a listen, and then visit Carl Friesen’s website at ThoughtLeadershipResources.com.

In this show, I also mention:

Use the promo code “podcast” to save 15% on either or both workshops.

Do you have a comment about this episode? Leave it here on the blog or email me a text or audio comment: Donna AT trafcom DOT com.

Thanks for listening!