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Trafcom News Podcast 114: Podcasting for nonprofits


Advice for nonprofits getting started with podcasting: An interview with Joe Carleo, APR

Joe CarleoIf you work or volunteer for a nonprofit organization, you’ll want to hear this conversation with Joe Carleo, APR, the founder and executive producer of Advanced Language and Media Services, based in North Carolina. In this 26-minute podcast, we talk about how nonprofits can get started in podcasting.

Here are the shownotes:

00:01 Welcome and introduction of Joe Carleo, APR

01:15 Interview begins with discussion of benefits of podcasting for nonprofits

02:50 Example of podcast Joe produced for PRSA (Public Relations Society of America); measures of podcast success

05:01 Benefits of limited series of podcasts for nonprofit organizations

05:35 Value of upfront research and planning; tips from Joe on measurement. What do you want your audience to say, do or think differently?

07:28 Importance of good production values in your podcast; many low-cost tools make podcasting accessible for nonprofits

12:30 Engaging with podcast listeners; asking for feedback

15:20 Using Google Analytics to learn about listeners and demonstrate value of your podcast to board of directors or others

16:50 Tweaking your podcast based on listener feedback

18:07 What’s the ideal length of a podcast? Example of For Immediate Release, a one-hour podcast; most nonprofits will start with shorter shows

21:40 Detailed audience analysis is essential

22:00 How a podcast can help with fundraising

23:00 Appreciating the power of Web 2.0; tools constantly evolving

25:14 Interview ends

25:25 Send comments to Donna at Trafcom dot com or post your comment on the Trafcom News Podcast show blog

Find Joe Carleo, APR online on Twitter at @JoeCarleoAPR or on LinkedIn

Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley


About Donna Papacosta

Writer, speaker, podcaster, communications and social media consultant, content marketer and curator. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects. In other words: Share your story, build your business.

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