Podcast: Play in new window | Download | Embed
Advice for nonprofits getting started with podcasting: An interview with Joe Carleo, APR
If you work or volunteer for a nonprofit organization, you’ll want to hear this conversation with Joe Carleo, APR, the founder and executive producer of Advanced Language and Media Services, based in North Carolina. In this 26-minute podcast, we talk about how nonprofits can get started in podcasting.
Here are the shownotes:
00:01 Welcome and introduction of Joe Carleo, APR
01:15 Interview begins with discussion of benefits of podcasting for nonprofits
02:50 Example of podcast Joe produced for PRSA (Public Relations Society of America); measures of podcast success
05:01 Benefits of limited series of podcasts for nonprofit organizations
05:35 Value of upfront research and planning; tips from Joe on measurement. What do you want your audience to say, do or think differently?
07:28 Importance of good production values in your podcast; many low-cost tools make podcasting accessible for nonprofits
12:30 Engaging with podcast listeners; asking for feedback
15:20 Using Google Analytics to learn about listeners and demonstrate value of your podcast to board of directors or others
16:50 Tweaking your podcast based on listener feedback
18:07 What’s the ideal length of a podcast? Example of For Immediate Release, a one-hour podcast; most nonprofits will start with shorter shows
21:40 Detailed audience analysis is essential
22:00 How a podcast can help with fundraising
23:00 Appreciating the power of Web 2.0; tools constantly evolving
25:14 Interview ends
25:25 Send comments to Donna at Trafcom dot com or post your comment on the Trafcom News Podcast show blog
Find Joe Carleo, APR online on Twitter at @JoeCarleoAPR or on LinkedIn
Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley
