Home Corporate communications/PR Trafcom News Podcast 119: The use of archetypes in intranets Corporate communications/PR Trafcom News Podcast 119: The use of archetypes in intranets By Donna Papacosta - 21/05/2013 551 0 http://hermssports.clarendontech.com/news.php?writing-a-good-critical-lens-essay550-9e writing a good critical lens essay Play / pause 1x 1.5x 2x 0:00 0:00 00:18:14 volume Trafcom News Podcast 119: The use of archetypes in intranets iTunesGoogle PlayShare Leave a ReviewClammr ItListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSPowered by the Simple Podcast Press Player short essay help .] The interview with Gordon explains the use of archetypes in internal communications, and the benefits of taking the time to do this work up front. Gordon is a vice president and a partner at Open Road, a company in British Columbia that designs and develops websites and custom Web applications. He has worked on some interesting projects recently, including a customer portal for BC Hydro, Web strategy for the City of Vancouver, the redesign of Mountain Equipment Coop’s e-commerce website, and many others. Gordon provides strategic input for Open Road’s well-respected social intranet product, Thought Farmer. Here are the show notes: binary options trade group [00:01] Introduction and welcome; about Gordon Ross, Open Road and Thought Farmer Pakistan IQ option [01:30] Interview with Gordon Ross includes: Definition of archetypes as “a typical example of a person or a thing” An archetype is not a stereotype, but rather describes characters we recognize in the corporate world. An archetype differs from audience segmentation. The “average” user is not of interest; Gordon shares an excellent example of two males born in 1948 in Great Britain, married, successful … Why archetypes? Consensus building; common focus gives us insights into the audience. Personas are more functional, while archetypes are more related to the culture of an organization. A walk through the process of developing archetypes. Examples of negative consequences of not doing archetype work up front; the danger of self-referential design. binary options income tax [17:25] Where to send comments; email donna at trafcom dot com or comment here on the show blog. Helpful links from Gordon Ross: Archetype Extraction method, Cognitive Edge Perfecting your Personas, Kim Goodwin – Cooper Design An introduction to personas – Step Two Designs Service Design for Intranets – PebbleRoad Making the Most of Story Work, Anecdote User Matricies – Steph Troeth Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley. RELATED ARTICLESMORE FROM AUTHOR Corporate communications/PR Trafcom News Podcast 142: The inside story on gear Corporate communications/PR Trafcom News Podcast 141: The business of podcasting – working with clients in studio and on location Books Trafcom News Podcast 136: Why Your Writing Sucks LEAVE A REPLY Cancel reply Please enter your comment! Please enter your name here You have entered an incorrect email address! Please enter your email address here Sign up for our newsletter! Notify me of follow-up comments by email. Notify me of new posts by email.