Are you curious to know how one of North America’s leading financial institutions became involved in podcasting, and what they expect to gain from it? Then listen to this interview with Michael Seaton, director of Digital Marketing at Scotiabank in Toronto.
In this 15-minute podcast, you’ll hear Michael talk about how the idea for the Money Clip podcast came about, how it’s produced, and plans for the future. By the way, I met Michael at the Third Tuesday Toronto meetup last month, where I also chatted with Shel Israel, who will be my guest on the Trafcom News Podcast next week.
Here are the show notes:
[00:01] Intro and welcome
[00:50] Introducing Michel Seaton, director of Digital Marketing at Scotiabank
[02:15] How the Money Clip came about; modeled on The Vault, an e-newsletter from Scotiabank offering neutral advice
03:45 Worked with Twist Image to produce the podcast; recorded in a studio
[04:50] Topics to be covered: mutual funds (in three parts), home ownership, economics of everyday life
[07:25] Will rely on experts within the bank and outside resources
[08:25] Sometimes content is left on the cutting room floor when the e-newsletter is produced; the podcast is a natural outlet for that information
[08:50] How the Money Clip will be promoted
[09:37] In the future, the Money Clip will be packaged with other content; Michael can’t talk about this yet!
[10:41] Scotiabank is Canada’s most international bank; listeners may be around the world; multilingual podcasts in the future?
[11:03] The podcast was not a hard sell within the bank
[12:10] As for internal podcasts at Scotiabank, Michael hopes to educate employee communications people regarding the benefits of podcasting
13:22 My peek behind the curtain at For Immediate Release: The Hobson and Holtz Report as co-host for show #177 last week
[14:20] I need your help; please contact me if you are involved in employee podcasting
[14:33] Where to send comments: email to trafcom AT gmail.com, call the NEW comment line at 206-338-4200 or post a message to the Trafcom News Podcast blog
Look for the Trafcom News Podcast on Blubrry.com
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network