istock_officesm.jpgIn this 21-minute podcast, you can learn how organizations are using podcasts to share information, increase employee engagement and reduce costs.

You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.

Here are the show notes:
[00:01] Intro and welcome
[00:55] Today’s topic is based on my article about internal podcasts published in the March/April issue of the Journal of Employee Communications Management
[01:45] Internal podcasting can be a smart way for a corporation to start podcasting, before venturing into an external ‘cast.
[02:25] Internal podcasting at Sedgwick Claims Management (first heard about them on For Immediate Release: The Hobson and Holtz Report
[03:45] Internal podcasting at ALTANA Pharma (Nycomed)
[05:55] Podcasts are cost-effective
[06:33] Replacing some conference calls with podcasts
[07:45] How organizations measure success of their podcasts
[08:30] Advice before starting your internal podcast
[09:45] Not ready to commit to a podcast? Start with a series.
[10:30] Short list of internal podcast applications: peers interviewing peers; leadership communications and interviews; education and training; conference podcasts; visit my new microsite
[13:00] Please share your internal podcasting case study with me
[13:33] Comment from Corey Taratuta of the Irish Fireside Podcast
[15:48] Comment from Luke Armour of the Observations of Public Relations blog
[17:55] Comment from Ron Hartman
[18:50] Where to send comments: email to Donna AT Trafcom DOT COM.
[19:08] Promo of the new Foreword Thinking Podcast from Mitch Joel of Twist Image

Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network


  1. Thank u donna for that incredible podcast, i just lovin’ it, keep it with the great articles, regards!

  2. Donna,

    Thanks for mentioning our internal podcast on the show! I am glad to see you promoting internal podcasting.

  3. Great show, Donna! I recently did a blog entry about the difference between internal and external blogs, and I used podcasting as an example of an effective employee communication tool. Clearly, you’ve gone much more in depth, as always.


Please enter your comment!
Please enter your name here