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Here are the show notes:
[00:01] Intro and welcome
[00:55] Today’s topic is based on my article about internal podcasts published in the March/April issue of the Journal of Employee Communications Management
[01:45] Internal podcasting can be a smart way for a corporation to start podcasting, before venturing into an external ‘cast.
02:25 Internal podcasting at Sedgwick Claims Management (first heard about them on For Immediate Release: The Hobson and Holtz Report
[03:45] Internal podcasting at ALTANA Pharma (Nycomed)
[05:55] Podcasts are cost-effective
[06:33] Replacing some conference calls with podcasts
[07:45] How organizations measure success of their podcasts
[08:30] Advice before starting your internal podcast
[09:45] Not ready to commit to a podcast? Start with a series.
[10:30] Short list of internal podcast applications: peers interviewing peers; leadership communications and interviews; education and training; conference podcasts; visit my new microsite PodcastYourConference.com.
[13:00] Please share your internal podcasting case study with me
13:33 Comment from Corey Taratuta of the Irish Fireside Podcast
15:48 Comment from Luke Armour of the Observations of Public Relations blog
[17:55] Comment from Ron Hartman
[18:50] Where to send comments: email to Donna AT Trafcom DOT COM.
19:08 Promo of the new Foreword Thinking Podcast from Mitch Joel of Twist Image
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network