Listen to this interview with speechwriter and speaker John Watkis, who compares an effective speech to music. No, you don’t have to be Joni Mitchell or Stevie Wonder to succeed as a speechwriter. Even if you don’t know a sharp from a flat, in this 24-minute podcast, you’ll pick up tips from John that will improve your ability to write a speech and deliver it too.
Here are the show notes:
Comment line 206-338-4200
[00:01] Intro and welcome
[00:54] About today’s guest, John Watkis
[01:38] About John’s recent speech to the Halton-Peel Communications Association; we’re both IABC members
[03:00] John compares a good speech to music
[04:10] Chorus helps you remember; great speeches repeat main point or chorus; verses expand on chorus; need transitions or interludes
[05:17] Huge difference between writing for the ear and the eye; John explains this distinction
[07:10] Example of chorus: Martin Luther King’s “I have a dream” speech and its repetition of the words free, freedom and liberty
[08:50] Can anyone develop an ear for writing speeches?
[10:18] What if the speech is well written but the delivery is poor?
[11:44] Practice doesn’t make perfect; perfect practice makes perfect; you need honest feedback
[13:00] How John became a successful speaker: practice
[14:15] John’s upcoming speaking dates at the North York Chamber of Commerce (May 18, 2007) and Association of Independent Consultants (May 28)
[14:35] International audience of Trafcom News; this interview was inspired by Paull Young’s comment on Donna’s blog
[15:10] Links to John’s podcasts: Watkis Words of Wisdom, Entrepreneur Exclusive, Successful Speeches
[18:42] Where to send comments: email to firstname.lastname@example.org, call the comment line at 206-338-4200 or post a message to the Trafcom News Podcast blog
[19:40] Comment from Dave Williams
[21:00] Comment from Luke Armour
Links to Luke’s parody podcasts: Virtual PR Geek Dinner, Virtual PR Murder Mystery
Look for the Trafcom News Podcast on Blubrry.com
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network