Katie Paine, the Queen of PR Measurement, was in Toronto recently for a Third Tuesday meetup and the Roundtable on Social Media Measurement. I was fortunate to get a quick interview with Katie, in which she touched on the value of measurement and how it’s often misunderstood in the business world.
Please listen to this 18-minute podcast and let me know what you think! You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.
Here are the show notes:
00:01 Intro and welcome; about Katie Paine of KD Paine and Partners
[02:10] The difference between monitoring and measuring
[04:05] Katie’s advice to companies: Stop doing stupid things
[04:55] PR and social media have to stand up and be counted
[05:50] Students asked Katie why they’re not studying measurement in school
[08:44] Silos within organizations can be an obstacle
[11:09] Problem with jumping in with no data; ROI is difficult to measure when the I is free
[12:48] Webinars are effective and measurable
[15:39] End of interview
[16:00] Some ideas for future editions of Trafcom News: Podcasting in the Real World
[16:40] Comment from David Wolf
For more information on the Roundtable on Social Media Measurement, read Joe Thornley’s ProPr blog. The other speakers at Third Tuesday Toronto in May were Marshall Sponder of the Web Analytics Association and Marcel Lebrun of Radian6.
[17:20] Where to send comments: email to Donna AT Trafcom DOT com.
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.