Home Corporate communications/PR Trafcom News Podcast 77: Social media and new media in action

Trafcom News Podcast 77: Social media and new media in action


In this 15-minute podcast, you’ll hear a short report from the IABC International Conference in New York, as well as a great tip for PR people, and some news about upcoming events.

Please listen and let me know what you think! You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.

Here are the show notes:

[00:01] Intro and welcome
[00:55] About the IABC International Conference
02:20 Opening keynote by Nicholas Negroponte about the One Laptop Per Child program
03:11 Steve Crescenzo’s session on internal communicators using social media tools
03:45 Shel Holtz’s presentation on social networks and business communicators
[04:14] Steve made a great point about limited-series blogs and podcasts, something I often recommend to clients
04:55 Angela Sinickas spoke about measuring the impact of social media tools; excellent presentation
06:10 If this man can blog, so can your CEO: The story of Bill Marriott online
07:50 Seth Godin’s closing keynote speech outlined the trends that are changing business forever
09:15 Help a Reporter Out: a great service from Peter Shankman
Upcoming events
10:54 New Media Expo in Las Vegas
11:30 ProductCamp Toronto
[12:25] Webinar on how to use new media tools to make the most of your event  RSVP to donna AT trafcom.com
[14:37] Where to send comments: email to Donna AT Trafcom DOT com

Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.


  1. Great show as usual – also very validating! Good point about businesses no longer having months to respond. For us, the speed & power of blogs really is the key but the challenge in this is getting businesses to see the possibilities.

    Look forward to the next show! Oh, and niiice refreshed blog, too.


Please enter your comment!
Please enter your name here