We may measure the success of our podcasts in different ways – audience numbers, influence, even sales – but certain tactics will help to ensure a healthy show: picking a niche, getting the right gear, being consistent, preparing, and having fun. In this 17-minute show, with a little help from some of my friends at Podcamp Toronto, I discuss these five tips.
Please listen and let me know what you think!

You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.

Here are the show notes:

[00:01] Intro and welcome
00:55 How this show came about: inspiration from Podcamp Toronto; about Podcamp Toronto and the wiki where you can find lots of social media and podcasting goodness
[02:20] Shoutouts  and thanks to Podcamp Toronto organizers:
Connie Crosby, Dave Fleet, Eden Spodek, Jay Moonah, Rob Lee, Sean McGaughey, Tommy Vallier
[03:10] How do you define podcasting success?
04:45 Tip #1: Pick a niche; examples of Inside PR and For Immediate Release: The Hobson and Holtz Report
05:50 Tip #2: Get the gear; advice from Victoria Fenner about external mics
07:34 Martin Waxmanand Dave Jones of Inside PR on proper gear, planning, consistency
09:04 Tip #3: Be consistent; example of Shel Holtz and Neville Hobson and their consistency of publishing FIR on Mondays and Thursdays
[12:29] Tip #4: Prepare; advice from Connie Crosby of Community Divas
13:54 Tip #5: Have fun while enhancing your brand; wisdom from Bob Goyetche of
[15:35] Recap of five tips
[15:55] Where to send comments: email to Donna AT Trafcom DOT com.
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network


  1. Thanks for listening, Ileane. All episodes of Trafcom News are available on iTunes. Not sure how far back iTunes will let you browse. In any case, you can download this episode using the link above.

  2. Hi Donna,
    I realize this is an older episode but is there any way to download it in iTunes? Thanks for all the advice.
    Btw – what hand held recorder do you like?

  3. Hi Donna,
    I listened to this podcast and was gratified that it sparked an idea that I may pursue. I’m one of those people who have let the podcast grow stale (no new posts for some time now). When you mentioned the value that Shel Holtz and Neville Hobson found in committing to record two shows per week together (and almost always on the same days), it made me realize that I’m missing an opportunity to join forces with other communication pros who also would benefit from that kind of arrangement. I hope we see more people pairing up to encourage each other to podcast regularly.


Please enter your comment!
Please enter your name here