In this 16-minute podcast, you’ll hear a short commentary about the recent IABC world conference in San Francisco, and an interview with Paul Barton ABC, director of internal communication at Hawaiian Airlines, about their new employee podcast.

You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.

Here are the show notes:

[00:01] Intro and welcome
[01:15] A few words about the IABC world conference in San Francisco, California, including the FIR dinner, starring Lee Hopkins. Read the blog post about it.
[02:47] The interview with Paul Barton, director of internal communication at Hawaiian Airlines
[03:22] The audio podcast as a communications tactic
[04:12] Getting to a hard-to-reach audience of pilots and flight attendants
[05:27] Hawaiian is a rare airline in growth mode
[06:00] Employees received iPods as a thank-you gift from the airline; these were preloaded with content
[06:16] How the podcast is positioned internally
[08:10] Feedback from employees is positive so far; people prefer to listen rather than read
[08:30] Minimal investment to start podcasting; cost is easy to justify
[09:00] If only 10 people listen and are moved, it’s worth it, according to Paul Barton
[09:30] New ways to measure success
[10:29] Comments from Sridhar Sathya, Sam Deeks at Mukaumedia, Martin at Bars & Tone, Valente Espinosa at Odaiba Net
0[14:52] Where to send comments: email to Donna AT Trafcom DOT com.

Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.


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