Meet the author of Six Pixels of Separation
In this 23-minute podcast, you’ll hear Mitch Joel, president of Twist Image, talk about Six Pixels of Separation, the first book to integrate digital marketing, social media, personal branding and entrepreneurship, all in a very accessible way. You will find Mitch Joel’s Six Pixels of Separation blog here and podcast here.
Here are the show notes:
[00:01] Intro and welcome
[02:30] Funny that a new media guy is getting a lot of attention with a printed book.
[02:55] This is a WHY book, not a HOW book, about new media, social media and personal branding, from a business person’s perspective.
[03:20] Mitch Joel wrote this book to focus on WHY; strategy tied to business goals. As the author, he was a business guy, not a marketing guy.
[06:00] In praise of slow: a ripple, not a splash.
[09:45] What would Mitch say to someone who is looking for a short cut? The answer: When did it not become a business owner’s responsibility to engage with customers?
[13:00] Six Pixels of Separation ends with practical advice.
[13:45] Start with small steps like setting up alerts in Google Reader.
[16:44] Mitch’s next book may be about the great un-tethering; what does freedom from wires really mean?
[19:00]Six Pixels of Separation is also a roadmap of how Mitch built his business.
[20:00] Mitch thanks Donna for introducing him to podcasting.
[21:27] Comment from Grizzly Smith on Trafcom News Podcast 89.
[22:00] Where to send comments: email to Donna AT Trafcom DOT com.
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.