6a00d8345169c669e20120a669ec04970b-piIn this 15-minute podcast, you’ll hear noted product marketing specialist April Dunford talk about social media and product marketing. The interview took place at ProductCamp Toronto in October 2009.

You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.

Here are the show notes:

[00:01] Intro and welcome
[00:55] About ProductCamp Toronto
01:22 About  April Dunford
[01:52] Interview with April begins
[02:28] What’s great about ProductCamp Toronto: facilitated discussions.
[03:28] In her session, April shared stories of product management within IBM and Nortel and other organizations.
[04:00] Steps to using social media in product marketing; start with monitoring and listening (from Google Alerts to Radian6).
[05:30] Next step is putting your toe in the water with broadcasting (one-way communications).
[05:51] Now you’re ready to interact and engage, have conversations.
[06:15] April’s pet peeve: People on Twitter who don’t converse and who follow you before they’ve even said anything.
[07:00] Who should blog about products? Product people or PR people? April’s view on this.
[09:55] Strong, effective collaboration between PR and product people would be communication utopia (is that URL taken?).
[11:15] Toronto has lots of events, but ProductCamp is the only place for product marketers to confer like this.
[12:29] Donna’s comments on the IABC Employee Communication conference in Toronto in October.
14:00 IABC world conference coming to Toronto in June 2010
1[4:29] Where to send comments: email to Donna AT Trafcom DOT com.
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.

Photo of April Dunford by Calum Tsang. For more of Calum’s photos from the event go to Flickr.


  1. I think that social media is crucial in product marketing, especially when we are talking about start-ups, could you recommend me some literature on this subject?

  2. I work as a U of T student- intern at an ad agency in Toronto. I find they are losing ground, not only because advertising is a futile industry, but because they do not participate in any interactive or social media ventures.

    I found this podcast extremely informative and I hope that I can use some of the information to back up my social media pitch!

    Thanks a bunch!

  3. Thanks so much for listening and commenting, Andy. April is terrific!
    I recorded at least a half dozen podcasts, which should soon be posted on the Podcamp Toronto site itself.

  4. Hey Donna – loved your chat with April. I thoroughly enjoyed her sharing of “real-life” experiences and the advice coming from someone who has been there, done that. Looking forward to hearing more from your visit to ProductCamp Toronto. Cheers,


  5. Hi Donna,

    I enjoyed your chat with April Dunford. Bright, warm and informative are descriptive words that come to mind. As a former broadcast journalist I feel qualified to say your production values are excellent. Good, thoughtful questions and comments keep the dialogue going.


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