6a00d8345169c669e20148c75e5fab970c-320wiIn this half-hour podcast, you’ll learn about podcasting inside organizations. I first reported on this subject in March 2007. Today’s episode is bigger and better!

You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.

Here are the show notes:

[00:01] Intro and welcome
[02:15] Podcasting defined as an audio or video file that can be distributed over the Internet via syndication. Can be listened to or watched on a desktop or laptop computer or portable device. No iPod required.
[03:17] RSS syndication is what separates a simple audio or video file from a podcast. You can produce very effective audio or video communication pieces that are not podcasts.
[04:18] Reminder that podcasting is a tactic, not a strategy.
[04:45] Organizations can use podcasts to build employee engagement, reach employees on the road, and more.
[05:25] Podcast will never replace the employee newsletter but it can be an effective channel.
[05:30] Intimate act of listening via ear buds.
[06:43] Employees can listen to podcasts at their own pace and at their convenience.
[07:00] One organization replaced its “one-to-many” conference calls with podcasts; easier for employees in distant time zones.
[08:00] How to record a podcast: recording in the same place or remotely.
[09:15] Can record straight to computer, but you’re tethered. Consider a portable digital recorder.
[10:00] Do not buy a cheap recorder. Quality counts.
[11:01] Tip: Buy podcasting gear at a music store.
[11:45] You can hire a podcast producer if you don’t want to do it yourself.
[12:00] To edit a podcast, you need software such as Audacity, Amadeus Pro, Adobe Audition (for audio) or iMovie, Sony Vegas Pro or Final Cut (for video), among many others.
[13:40] Content drives your podcast; start with an editorial plan.
[15:09] Consider a limited series of podcasts to take the pressure off.
[16:45] Podcast measurement: feedback from employees; download and subscription statistics; measuring against the goals you set for the podcast.
[19:50] Pitfalls: learning curve, pushback from the IT department, security. Some organizations host externally.
[21:45] Where to learn more: Listen to different podcasts, including For Immediate Release: The Hobson and Holtz Report, Inside PR, and podcasts related to your personal interests. Read such books as Podcasting for Dummies and How to do Everything with Podcasting. Visit Social Media University – Global.
[23:55] Ideas for internal podcasts: peers interviewing peers; leadership podcasts; sales meeting and conference content; training and learning; news.
[25:17] Editing is important with video too. To learn more about video podcasting, read Get Seen by Steve Garfield.
[26:10] You still need good sound with video!
[27:10] Does your audience like to listen or watch?
[28:00] Where to send comments: email to Donna AT Trafcom DOT com.

Other helpful links:

Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.


  1. Thank you Donna. I really enjoyed the step by step process, confirmed by your notes.
    And to have someone so good so close to me in cambridge is a bonus. I subscribed.

  2. Thanks, Donna, for this fantastic podcast. I’ve listed it as recommended listening for my PRCA 3030 (Social Media for PR) class at Georgia Southern. I especially like the links at the end for further information.


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