In this 17-minute podcast, LinkedIn maven Chuck Hester shares advice for making the most of LinkedIn as a business network.

You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.

Here are the show notes:

[00:01] Intro and welcome
[00:57] About Chuck Hester
[02:35] Chuck’s advice for getting more value out of LinkedIn; using Groups and Answers
[03:25] Conversations in Groups; setting up a listening post
[04:38] Biggest mistake? Lack of personalized invitations
[06:30] Books by Chuck: LinkedIn to Pay it Forward and Social Media for the Rest of Us; visit Chuck’s Web site for more info
[08:05] Feature that many of us don’t take advantage of: Answers
[10:20] Donna wants to know: Can you answer too many questions?
[11:30] Advice for using LinkedIn to your advantage
[13:05] Podcast Listener Preference Survey with Adele McAlear
[13:54] Comment on Trafcom News Podcast 95 on internal podcasting from Francis Wooby
[16:26] Where to send comments: email to Donna AT Trafcom DOT com or post a comment below.
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.


  1. Great podcast Donna. I visited Marketing Roadmaps blog and plan to read more of Susan’s blogs. I am looking forward to your 3-part Jump Start workshop.
    Thanks for all the Social Media info you always provide, keeping us up to date with latest in technology.

  2. I’ve placed LinkedIn last as far as social media goes. After your podcast, I think it’s time to give LinkedIn another try.


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