You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.
Here are the show notes:
[00:01] Intro and welcome
[00:45] About the new Jump Start series of workshops on digital and social media
[02:11] About Susan Getgood; Marketing Roadmaps blog
[03:15] Blogging seems to be surging in popularity; Susan’s advice for starting a blog
[03:58] What blogs are best at; why they have to fit your marketing strategy
[04:45] Bloggers need a niche
[05:45] Pick the communication tool that fits your personality or company culture; it might not be blogging
[06:30] Which tool is best for your goal and your audience?
[07:00] Advice from Susan on blogging frequency; mix long and short form; keep your commitment to your readers
[08:20] Value of an editorial calendar
[08:55] Why not stockpile posts?
[09:20] How have Twitter and Facebook affected blogging?
[11:12] There are 500 million people on Facebook: Fish where the fish are
[11:37] Susan’s book shows you how to use the various social media tools
[12:44] Always keep in mind WHO you’re writing for
[13:40] Achieving your blogging dreams
[14:36] Comment on Trafcom News Podcast 96 on LinkedIn from Will Norman.
[14:57] Where to send comments: email to Donna AT Trafcom DOT com.
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.