6a00d8345169c669e20134867714b5970c-pi In this 15-minute podcast, you’ll meet Susan Getgood, author of Professional Blogging for Dummies, as she shares practical tips for starting a blog and keeping it going.

You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.

Here are the show notes:

[00:01] Intro and welcome
[00:45] About the new Jump Start series of workshops on digital and social media
[02:11] About Susan Getgood; Marketing Roadmaps blog
[03:15] Blogging seems to be surging in popularity; Susan’s advice for starting a blog
[03:58] What blogs are best at; why they have to fit your marketing strategy
[04:45] Bloggers need a niche
[05:45] Pick the communication tool that fits your personality or company culture; it might not be blogging
[06:30] Which tool is best for your goal and your audience?
[07:00] Advice from Susan on blogging frequency; mix long and short form; keep your commitment to your readers
[08:20] Value of an editorial calendar
[08:55] Why not stockpile posts?
[09:20] How have Twitter and Facebook affected blogging?
[11:12] There are 500 million people on Facebook: Fish where the fish are
[11:37] Susan’s book shows you how to use the various social media tools
[12:44] Always keep in mind WHO you’re writing for
[13:40] Achieving your blogging dreams
[14:36] Comment on Trafcom News Podcast 96 on LinkedIn from Will Norman.
[14:57] Where to send comments: email to Donna AT Trafcom DOT com.

Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.


  1. Thanks to Donna & Sallie for fielding my question. As a neophyte small business owner with passion and big dreams, I appreciate other women entrepreneurs sharing their expertise. This podcast was informative, clear and well worth the twenty- four minutes I spent listening to it.

  2. Donna,

    I have joined the ranks of podcasters as of last week with da Vinci’s Waking Dream. Listening to your latest show reminds me that I don’t have your great radio voice or polish, but how I love downloading your shows.

    Podcast 97 didn’t disappoint. This 15-minutes segment just left me wanting more.

    LinkedIn Update: I added a new picture to the website, updated my profile, and invited some friends, and am now adding comments once a week.

  3. Joanna, thanks so much for taking the time to comment. I’m glad you enjoyed hearing the interview with Susan. Check out her book! 😉

    I’m looking forward to my Jump Start series too. Should be fun!

  4. Great podcast Donna. I visited Marketing Roadmaps blog and plan to read more of Susan’s blogs. I am looking forward to your 3-part Jump Start workshop.
    Thanks for all the Social Media info you always provide, keeping us up to date with latest in technology.


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