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Here are the show notes:
[00:01] Intro and welcome
[00:45] About the new Jump Start series of workshops on digital and social media
02:11 About Susan Getgood; Marketing Roadmaps blog
[03:15] Blogging seems to be surging in popularity; Susan’s advice for starting a blog
[03:58] What blogs are best at; why they have to fit your marketing strategy
[04:45] Bloggers need a niche
[05:45] Pick the communication tool that fits your personality or company culture; it might not be blogging
[06:30] Which tool is best for your goal and your audience?
[07:00] Advice from Susan on blogging frequency; mix long and short form; keep your commitment to your readers
[08:20] Value of an editorial calendar
[08:55] Why not stockpile posts?
[09:20] How have Twitter and Facebook affected blogging?
[11:12] There are 500 million people on Facebook: Fish where the fish are
[11:37] Susan’s book shows you how to use the various social media tools
[12:44] Always keep in mind WHO you’re writing for
[13:40] Achieving your blogging dreams
[14:36] Comment on Trafcom News Podcast 96 on LinkedIn from Will Norman.
[14:57] Where to send comments: email to Donna AT Trafcom DOT com.
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.