An interview with Ann Handley and CC Chapman
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Here are the show notes:
[00:01] Intro and welcome
[02:55] The content rules are actually guidelines; you need content to differentiate yourself online; WHY and HOW to develop compelling content – that’s what the book is about
[04:00] The 11 rules are a great starting point for understanding content
[04:44] Book also features a how-to section and case studies (or ideas to steal)
[04:55] What about people in organizations who say that have no interesting or sharable content?
[06:10] Content curation; find content you think your customers will like; you become the filter; add your own insights; ask questions of your customers
[06:42] Ask customer service; talk to your customer-facing people to get content within your organization
[07:00] You have to get out of your office; show, don’t tell
[07:50] Your customer’s story is your story
[08:01] Content Rules devotes a separate chapter to B2B; everyone always asks about B2B
[10:00] Case studies in book are pulled from all walks of life; you can make content on any budget
[10:40] More about curation within the organization
13:25 About the book tour; check the Content Rules site for details
[14:42] Let the authors know if you want them to come to your city
16:42 In their book, CC and Ann point readers to other resources, such as Steve Garfield’s Get Seen, etc.
[18:00] Donna asks you a favour: What topics would you like to hear on the next few editions of the Trafcom News Podcast?
[18:27] Comments are always welcome! Where to send comments: email to Donna AT Trafcom DOT com.
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.