An interview with Ann Handley and CC Chapman

Here’s something special for the 100th edition of this podcast: an interview with Ann Handley and CC Chapman, authors of the newly released book, Content Rules.

You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.

Here are the show notes:

[00:01] Intro and welcome

[01:06] About Ann Handley and CC Chapman, authors of Content Rules

[02:55] The content rules are actually guidelines; you need content to differentiate yourself online; WHY and HOW to develop compelling content – that’s what the book is about

[04:00] The 11 rules are a great starting point for understanding content

[04:44] Book also features a how-to section and case studies (or ideas to steal)

[04:55] What about people in organizations who say that have no interesting or sharable content?

[06:10] Content curation; find content you think your customers will like; you become the filter; add your own insights; ask questions of your customers

[06:42] Ask customer service; talk to your customer-facing people to get content within your organization

[07:00] You have to get out of your office; show, don’t tell

[07:50] Your customer’s story is your story

[08:01] Content Rules devotes a separate chapter to B2B; everyone always asks about B2B

[10:00] Case studies in book are pulled from all walks of life; you can make content on any budget

[10:40] More about curation within the organization

[13:25] About the book tour; check the Content Rules site for details

[14:42] Let the authors know if you want them to come to your city

[16:42] In their book, CC and Ann point readers to other resources, such as Steve Garfield’s Get Seen, etc.

[18:00] Donna asks you a favour: What topics would you like to hear on the next few editions of the Trafcom News Podcast?

[18:27] Comments are always welcome! Where to send comments: email to Donna AT Trafcom DOT com.

Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.



  1. Donna,

    Happy 100th episode! I finally subscribed to your show in iTunes.

    I found this episode a little disappointing, though. Usually, your guests focus more on giving advice and less on “laughs.” I would have kept mum about this, but you did ask…

    Would love to hear a show on how to publish your book, text novel, etc. on mobile phones.

    Thank you for helping make my podcast possible.

    Will Norman


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