6a00d8345169c669e20168e5a5783f970c-piIn edition 108 of the Trafcom News Podcast, you’ll hear an interview with Sue Johnston of Waterloo-based It’s Understood, who explains how she categorizes communication styles into four personas: artisan, guardian, idealist and rational. Both in the workplace and in your personal life, it pays to know your type!

And speaking of workplace, Sue’s new book, Talk to Me: A User’s Guide to Workplace Communication, will be published in February 2012.

For now, you can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.

Here are the show notes:

[00:01] Introduction and welcome

[01:20] Why communication styles are important

[03:00] Sue Johnston’s explanations of the four communication style personas: artisan, guardian, idealist, rational; see her website for more information and tools

[09:55] After you’ve discovered your own style, how can you determine someone else’s style?

16:40 About Sue’s book, Talk to Me: A User’s Guide to Workplace Communication

[18:01] Send comments to donna AT trafcom DOT com.

Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.




  1. I had to laugh at Sue’s comment that she’s a “card-carrying” Idealist — I did her quiz and that’s mostly me, too, with a side of Artisan, both driven by heart. What a surprise!


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