6a00d8345169c669e20168e813ac3e970c-320wiOr: Why you should not try to present like Steve Jobs.

In this 26-minute audio podcast, consultant, speaker and author Shel Israel discusses his latest book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks.

You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page.

Here are the show notes:

[00:01] Intro and welcome; about Shel

[1:10] Interview begins; Shel was the first speaker at Third Tuesday Toronto in 2006

[02:09] Shel’s background as a storyteller

[02:50] People retain and appreciate stories more than information

[03:12] Storytelling vs. PowerPoint? Shel uses PPT. Claim to fame: he launched PowerPoint. And we forgive him for it.

[03:50] Humans have craved stories forever

[05:13] PowerPoint is a means to enhance your presentation’s key points; it should not BE your presentation

[06:20] Shel also uses PowerPoint to help him stay on track

[07:45] Why you should not try to present like Steve Jobs

[10:12] Look inside yourself; what are you good at?

[14:00] Last thing the audience wants to hear from an entrepreneur is his business model. Some info is better in a handout, not in your presentation.

[17:00] Why Stellar Presentations is aimed at a niche market of tech startup people; how it is useful to many others who speak

Interview ends

23:44 Donna’s Podcaster’s Checklist recently updated

[24:11] Series of recent posts on Trafcom News blog about content marketing

[24:30] IABC/Toronto Professional Independent Communicators meeting on Secrets of Successful Independents March 7

[25:00] Audio and podcasting workshop for PWAC Toronto March 24

Where to send comments: Email donna AT Trafcom DOT Com or comment below.

Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley




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