Roshan_Feb2013A discussion with Roshan Grossman about “experience communications”

A few weeks ago a blog post caught my eye, and  sparked this conversation with Roshan Grossman about “experience communications.” The idea is this: Storytelling is a great way to grab attention and influence people, but a key ingredient is missing if we focus on the story itself. What about the experience behind it?

In this conversation, Roshan shares some examples of experience communications in action.

Formerly a senior communications consultant and then manager of internal communications for Sun Life Financial Canada, Roshan now owns Hot Quill Communications. Look for her blog at

Here are the show notes:

[00:01] Welcome and introduction; about Roshan Grossman

[02:45] What is experience communications?

[03:20] An example of experience communications within an organization: do and don’t

[11:50] Would experience communications work in any kind of organization? Yes; a big budget is not required.

[13:30] Examples of experience communications from retail and the automotive industry

[16:45] Understanding your goal is essential

[19:40] Interview ends

[19:45] Discount promo code for Donna’s upcoming Hands-On Social Media workshop

[20:00] Donna speaking at IntraTeam conference in Copenhagen about podcasting and storytelling

[21:12] Comment from Peter West about microphone used to record Trafcom News Podcast; now using the Blue Yeti

[20:45]   Send comments to Donna at Trafcom dot com or post your comment below.

Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley


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