Among all the jargon and hyperbole around content marketing these days, there’s a simple truth: content marketing works. In this 14-minute podcast, you’ll learn what content marketing is, what it is NOT, and how you can get started.
Here are the show notes:
[01:55] Definition: Content marketing is the consistent creation, curation and publication of relevant, valuable content that attracts and engages a clearly defined audience. It must have an objective and is not sales-y. Blog post on “Why social media without content marketing makes no sense.”
[02:35] The important distinction between content marketing and marketing collateral
[03:10] The benefits of content marketing
[04:25] How to get started with content marketing
[04:50] It’s not about you; it’s about the customer; people share great content
[05:28] Start with the content you already have
[07:10] An editorial calendar gives structure to your content
[07:27] Why you should add curation to your content marketing efforts
[08:21] Using social media to amplify content
[09:38] Content marketing answers the question: “What do I SAY on social media?”
[10:30] Think like a publisher; you are one if you are a content marketer
[13:28] Halton Peel Communications Association panel on marketing for nonprofits in Oakville Nov. 21
[13:54] Where to send comments; email donna at trafcom dot com or comment here on the show blog
Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.