Content marketing made simpleAmong all the jargon and hyperbole around content marketing these days, there’s a simple truth: content marketing works. In this 14-minute podcast, you’ll learn what content marketing is, what it is NOT, and how you can get started.

Here are the show notes:

[00:01] Introduction and welcome; shout out to Dan York

[01:55] Definition: Content marketing is the consistent creation, curation and publication of relevant, valuable content that attracts and engages a clearly defined audience. It must have an objective and is not sales-y. Blog post on “Why social media without content marketing makes no sense.”

[02:35] The important distinction between content marketing and marketing collateral

[03:10] The benefits of content marketing

[04:25] How to get started with content marketing

[04:50] It’s not about you; it’s about the customer; people share great content

[05:28] Start with the content you already have

[07:10] An editorial calendar gives structure to your content

[07:27] Why you should add curation to your content marketing efforts

[08:21] Using social media to amplify content

[09:38] Content marketing answers the question: “What do I SAY on social media?”

[10:00] Recap

[10:30] Think like a publisher; you are one if you are a content marketer

[11:14] Get my special report on content marketing

Bonus: Link to my video on “Content marketing simplified”  

[11:30] Comment from Steve Lubetkin on Trafcom News Podcast 122 on voice techniques for podcasters

[13:00] Hands-on Social Media Workshop in Toronto Nov. 21

[13:28] Halton Peel Communications Association panel on marketing for nonprofits in Oakville Nov. 21

[13:54] Where to send comments; email donna at trafcom dot com or comment here on the show blog

Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.




  1. Donna,
    It was great to finally meet you in Toronto! Glad to provide an inspiration and to hear your latest episode. Definitely agree on your definition of content marketing. It amazes me the number of people who get so caught up on tweeting, posting updates, etc…. and then I ask them, “sooo… what links are you going to tweet?” You kind of need that longer-form content to have something to tweet and post about!

    And a +1 to Steve Lubetkin’s comment about normalization and that great old tool of the Levelator. I still have my copy that I haul our from time to time when I have an audio file with many different sources. I also normalize audio in other apps, too.

    Again, great meeting you in T.O. and maybe we’ll have to do that again before another 8 years go by, eh?



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