Op Ed Marketing

Recently I had a meeting with the marketing team at a small business. They were asking my advice about social media and about sending a “blast” out to bloggers who are influential in their market. You can imagine what happened next. We had a fruitful discussion about the value of building relationships, and moving away fro the idea of blasting anyone.

In this 27-minute podcast, you’ll hear my conversation with two experts in the area of attracting, converting and keeping clients: Robert Clarke and Chris Barnes of Op Ed Marketing, a digital marketing agency based in Oakville, Ontario.  As a certified Google Partner and Microsoft Bing accredited agency, Op Ed Marketing helps clients attract, convert, and keep customers through such online channels as PPC, SEO, email marketing, website optimization, referral marketing and more. Robert, Chris and I discussed just three aspects of marketing: influencer marketing, referral marketing and split testing. Of course there’s a lot more to marketing than this, but these three topics are important.

I hope you enjoy the show!
Donna Papacosta

Here are the show notes:

[00:01] Introduction and welcome; conversation with Robert Clarke and Chris Barnes about influencer marketing, referral marketing and split (A/B) testing.

[20:39] Comments on Trafcom News Podcast 126, an interview with B.L. Ochman about Google+. Listen to comments from Marilyn Barnicke Belleghem, Dave Jones and B.L. Ochman. Here are the links discussed by B.L. in her comments:
Top 100 brands on Google+
Toyota and Cadbury testing paid post ads on Google+

Beyond Text workshop
[24:30] Upcoming workshops in Toronto
Beyond Text
Hands-on Social Media
How to Market Yourself with Social Content

[25:13] Technical podcasting notes
Auphonic automated audio post production
Audio-Technica ATR-211 microphone

Blog post about how to publish a Google Hangout on Air as an audio podcast

[26:23] Send comments to Donna at Trafcom dot com or post them here on the show blog.

Podcast theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.



  1. Thanks to YOU and CHRIS. The three most successful tips for a successful podcast? I would say
    1. Content that’s tight and targeted.
    2. Good quality audio.
    3. Show notes for the sake of both humans and SEO.

  2. Hi Donna

    Thanks again for giving Chris and I the opportunity to join your podcast.

    For those considering starting their own podcast, what would you say are the three most important tips to a successful podcast?



Please enter your comment!
Please enter your name here