I’ve been sharing blogging advice with my students at the University of Toronto, and I thought I’d include it in a podcast episode as well. Here are the show notes:

[00:01] Welcome and introduction

[03:12] Blog about a topic you’re passionate about and have some knowledge in.

[03:49] Know what you want to accomplish with your blog.

[04:23] Imagine who’s reading it. Who is your ideal reader?

[04:43] Be sure your headlines are compelling.

[05:15] Curate; refer to smart thinking by others.

[05:46] Add multimedia.

[06:06] Amplify your blog content with social media.

[06:38] Check your stats but don’t obsess over them.

[07:50] Engage with readers. Example of the Spin Sucks Blog.

[09:05] Get the technology right.

[09:38] Know your terminology.

[10:11] Where to send comments; comment on the blog or email donna AT trafcom DOT com

[10:25] Comments on Trafcom News Podcast episode 130, the conversation with Steve Lubetkin about our book, The Business of Podcasting.

Commenters are Dave Jackson  and Will Norman

Related content

How to find and share great content
Why social media without content marketing makes no sense
Top 5 social media questions

Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.
Photo copyright: bloomua / 123RF Stock Photo



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