I’ve been sharing blogging advice with my students at the University of Toronto, and I thought I’d include it in a podcast episode as well. Here are the show notes:
[00:01] Welcome and introduction
[03:12] Blog about a topic you’re passionate about and have some knowledge in.
[03:49] Know what you want to accomplish with your blog.
[04:23] Imagine who’s reading it. Who is your ideal reader?
[04:43] Be sure your headlines are compelling.
[05:15] Curate; refer to smart thinking by others.
[05:46] Add multimedia.
[06:06] Amplify your blog content with social media.
[06:38] Check your stats but don’t obsess over them.
07:50 Engage with readers. Example of the Spin Sucks Blog.
[09:05] Get the technology right.
[09:38] Know your terminology.
[10:11] Where to send comments; comment on the blog or email donna AT trafcom DOT com
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