Carl Friesen
Carl Friesen

Amid all the marketing clutter out there, how do you show your expertise to clients and prospects? Well, there’s a lot we can learn from Carl Friesen, author of Your Firm’s Expertise Edge, among other books. In this 21-minute podcast, Carl and I discuss content marketing, creating niche content for particular audiences, the value of having a book (even in today’s social-media-savvy world), why we’re all driven by fear or greed, how you can work with a ghostwriter, and why blogging matters if you want people to know, like and trust you. Have a listen, and then visit Carl Friesen’s website at

In this show, I also mention:

Use the promo code “podcast” to save 15% on either or both workshops.

Do you have a comment about this episode? Leave it here on the blog or email me a text or audio comment: Donna AT trafcom DOT com.

Thanks for listening!


  1. For those of us who have difficulty in writing, there are now easy methods to stream your message live to your audience. In fact social streaming tools such as Blab, will integrate your live video broadcast directly with your Twitter and Facebook followers. The technology obstacles have been minimized and you can suddenly find you have hundreds of viewers eagerly interacting with the host and guest. Not only do you show your expertise but you easily build a relationship of trust. Can’t wait to see what communication opportunities are coming in 2016!


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