Amid all the marketing clutter out there, how do you show your expertise to clients and prospects? Well, there’s a lot we can learn from Carl Friesen, author of Your Firm’s Expertise Edge, among other books. In this 21-minute podcast, Carl and I discuss content marketing, creating niche content for particular audiences, the value of having a book (even in today’s social-media-savvy world), why we’re all driven by fear or greed, how you can work with a ghostwriter, and why blogging matters if you want people to know, like and trust you. Have a listen, and then visit Carl Friesen’s website at ThoughtLeadershipResources.com.
In this show, I also mention:
- Podcamp Toronto 2016
- The Business of Podcasting, by Steve Lubetkin and Donna Papacosta
- Social Media 101 workshop
- Deep Dive into Twitter workshop
Use the promo code “podcast” to save 15% on either or both workshops.
Do you have a comment about this episode? Leave it here on the blog or email me a text or audio comment: Donna AT trafcom DOT com.
Thanks for listening!