Wednesday, December 12, 2018
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Donna Papacosta

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Writer, speaker, podcaster, communications and social media consultant, content marketer and curator. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects. In other words: Share your story, build your business.

Trafcom News Podcast 132: How to create and curate trusted content

This is a short episode that I wanted to get to you before the Christmas season gets into full swing. Short but important, I...

Trafcom News Podcast 131: Tips for new bloggers

I’ve been sharing blogging advice with my students at the University of Toronto, and I thought I’d include it in a podcast episode as...

Trafcom News Podcast 130: The business of podcasting

In this episode, Steve Lubetkin and I talk about the book we’re writing, The Business of Podcasting. Unlike other podcasting books that delve into...

Trafcom News Podcast 129: 8 podcasting truths

Fresh off a semester teaching audio journalism, and in the midst of writing a book called The Business of Podcasting with Steve Lubetkin, I...

Trafcom News 128: The Podcamp Toronto edition

This is a 10-minute podcast about Podcamp Toronto 2014 by Donna Papacosta. Here are the show notes: 00:01 Welcome and intro 00:33 Quick recap of my favourite...

Trafcom News Podcast 127: Three tips to attract, convert and keep...

Recently I had a meeting with the marketing team at a small business. They were asking my advice about social media and about sending...

Trafcom News Podcast 126: What you need to know right...

In this conversation with social media expert B.L. Ochman, originally broadcast and now archived as a Google Hangout on Air, we make the point...

Trafcom News Podcast 125: Living life with ease in 2014

Are you working on your plans for 2014? Me too. One of the things I’d like to do in the new year is move...

Trafcom News Podcast 124: Why blogging matters more than ever

In this 22-minute podcast you’ll hear an interview with blogging expert Mark Evans, principal with ME Consulting, who works with startups and entrepreneurs looking...

Trafcom News Podcast 123: Content marketing made simple

Among all the jargon and hyperbole around content marketing these days, there’s a simple truth: content marketing works. In this 14-minute podcast, you’ll learn...